Facebook Ads Training 4 Week Workshop in Indianapolis; Facebook, Audience Network, Instagram, and Messenger
This will be a 4-week course hands-on course; This isn't a Guru course where you are just listening and not actually interacting. We will share knowledge that we have but everyone has different perspectives and we encourage everyone to share theirs. We will be sharing what we have learned about the topics below. January 9th, 16th, 23rd and 30th We will talk about the art of Facebook ads and go through a variety of topics from: *Platform layout and set up Understanding how to best utilize the set up of Facebook account can be critical to your success. *Researching, choosing and creating the audience Custom audiences are crucial to your success. First establishing who your audience is and then understanding what resources you have available on Facebook to get to the audience. We will talk about how to build both cold audiences and warm audience. *Choosing a marketing objective Did you know there are 14 objectives you can choose from? Which one is the right one? It depends, we will talk about different scenarios but use everyone's live clients to discuss their scenarios. *Ad placement You can place your ad on Facebook with 5 different subcategories, Instagram with 2 subcategories, messenger app, and audience network. What do they all mean and which one should you choose? We will talk about all of these types and which ones right for your situation. *Ad formats There are 4 types of ad formats; photo, video carousel, slideshow, collection, messenger. All of them can speak to your audience differently. All of them allow for you to interact with your audience differently. We will discuss them all. *Setting up events and conversions How do you know if your Facebook Marketing is working? You need to set up proper tracking and we will have hands-on training on how to do this. "I've taken Jennifer's Google Analytics and Google Adwords classes. They were both so helpful. She shows you how to maneuver through the complex nuances of these important web tools. Her slides are informative with links and she provides several bonus tools." "Jennifer is incredibly knowledgeable, and her approach towards teaching is refreshing and helpful. Really enjoyed our time with her and appreciated her candid expertise. Would highly recommend her! "Jennifer is patient and approachable. You can ask her any question without feeling stupid. She takes very complex concepts and boils them down for you so they're easier to understand. Great instructor!" "Jennifer is incredibly knowledgeable about all things digital. I really appreciate how she patiently explains the multiple ways to solve our specific challenges. She also does a great job of staying on top of the ever-changing digital marketing and analytics landscape." Instructor: Over the last 10 years, Jennifer Denney has had a passion for digital marketing that keeps her hungry for more. Jennifer serves to help business owners solve their challenges and explain simple solutions. She stays very knowledgeable of the latest trends in digital marketing by continuing to grow through consistent self-educating, seminars and results. She currently owns and operates Elevated Marketing Solutions
47 South Meridian Street
Indianapolis, IN 46204
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