Project Product: Uniting Product Marketing & Management
Project Product is a forum directly addressing how the roles of product marketers and managers can better work together through interactive sessions, panels, and networking. Who Should Attend? CEOs / Founders Product Leaders & Product Managers (PM) Marketing Leaders & Product Marketing Managers (PMM) Engineering Leaders Enablement & Product Launch Specialists Business Analysts Anyone interested in creating, launching, marketing, and enabling products No matter your role, when working at a tech or Software-as-a-Service (SaaS) organization, developing and launching a successful product is everyone’s wish and goal. Whether you’re in the mature or infancy phase of your company, are a small startup, a large enterprise, or somewhere in between, creating a product and knowing who should lead which initiatives and how to plan are questions everyone has. This forum’s purpose is to get the right people in a room together, share stories of triumph and learnings, and explore new ways to develop and launch products. The content of the forum will cover various topics including: The differences between PMMs and PMs The differences/similarities between marketing and product marketing When to bring product marketing into the business The soft skills needed when working in a product team Product methodologies and processes to adopt Product launch stories including the good, the bad, and the ugly Pricing and packaging concepts The pros and cons of the freemium model Messaging and positioning how-tos Women product leaders sharing their stories of triumphs and struggles A fireside chat on how to unite product marketing and management And more! Hope you can join and hear from other passionate tech and SaaS product gurus from SAP, Salesforce, PERQ, PactSafe, Lessonly, Vibes, and many more on March 19, 2019, to learn something new and make invaluable connections! And be sure to join the conversation! #ProjectProduct19 Agenda 7:45 - 8:45 am: Registration & Breakfast8:45 - 9:00 am: Welcome9:00 - 10:15 am: Mainstage Keynote and Sessions10:15 - 10:30 am: Networking Break10:30 am - 12:15 pm: Breakout Sessions12:15 - 1:30 pm: Lunch and General Session1:30 - 3:15 pm: Mainstage Sessions3:15 - 3:30 pm: Networking Break3:30 - 5:00 pm: Mainstage Sessions5:00 - 5:15 pm: Closing5:15 - 7:00 pm: Cocktail Reception For more information, visit www.56streetproductions.com. 56th Street Productions (56th Street) reserves the right to use any photograph/video taken at any event sponsored by 56th Street without the expressed written permission of those included within the photograph/video. 56th Street may use the photograph/video in publications or other media material produced, used, or contracted by 56th Street including, but not limited to: brochures, invitations, social media, television, websites, etc. To ensure the privacy of individuals and children, images will not be identified using full names or personal identifying information without written approval from the photographed subject, parent, or legal guardian. A person attending a 56th Street event who does not wish to have his/her image recorded for distribution should make his/her wishes known to the photographer, and/or the event organizers, and/or contact 56th Street at email@example.com in writing of his/her intentions and include a photograph. 56th Street will use the photo for identification purposes and will hold it in confidence. By participating in a 56th Street event or by failing to notify 56th Street in writing your desire to not have your photograph used by 56th Street, you are agreeing to release, defend, hold harmless, and indemnify 56th Street from any and all claims involving the use of your picture or likeness. Any person or organization not affiliated with 56th Street may not use, copy, alter, or modify 56th Street photographs, graphics, videography, or other similar reproductions or recordings without the advance written permission of an authorized designee from 56th Street. Thank you for
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