Creating a Unified Marketing Campaign: Measurement & Reporting
So what exactly is unified marketing? As we move forward into a more digital and integrated age, it’s more important than ever to create a marketing strategy that combines all tactics around a key message. Rather than focusing on an individual tactic, a unified marketing strategy incorporates all marketing channels to communicate with your target audiences. No campaign is worth launching if you are not measuring its success. Hear from Bohlsen Group experts on the various tools used to ensure that data is being collected, measured, and reported both internally and to stakeholders.
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